Influitive aims to help marketers leverage advocates of their company’s product to sell more effectively to new customers. Advocates can be a powerful tool to help decrease the sales cycle, cost of acquiring a new customer, and strengthen the brand of a company through genuine references of customers who love the product. Their customers include: Cisco, Wiley, Ceridian, Adobe, Mountain Dew, and IBM. Leaders Fund invested in Influitive's $8.2M Series B in 2016. You can read more about why we invested here.