Our Approach

What we look for
Through decades of operating companies, we've identified these key characteristics of high-potential startups:

World class founding team
Mission critical product
$100M+ ARR potential
Clear positioning and strategy
Fast, efficient growth
Durable competitive advantage

Selective by design

We invest in up to three new companies per year, ensuring you get our full attention and hands-on support to drive maximum growth.

True founder alignment

We help you achieve your best outcomes based on your goals, market opportunities, and definition of success. We'll build something meaningful on your terms.

Built by operators, for operators

We’ve built, backed, and exited 13 companies, including multiple unicorns. We've seen the patterns, the pitfalls, and the pressure, and we use that experience to help you navigate challenges with clarity and confidence.

Capital with a long-term view

We don’t chase quick wins. We focus on what’s best for your business and compounding value over time, while staying flexible if the right opportunity to exit comes sooner.

Stage

Seed and Series A

Sector

SaaS, cloud infrastructure, cybersecurity, data / AI

Geography

Canada, US, Israel

Check size

Up to $20M

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