Our Approach
Through decades of operating companies, we've identified common characteristics of high-potential startups. Here's what we look for when evaluating new opportunities.
What we look for
World-class founding team
Mission critical product
$100M+ ARR potential
Clear positioning and strategy
Fast, efficient growth
Durable competitive advantage
Where we invest
Stage
Seed and Series A
Sector
SaaS, cloud infrastructure, cybersecurity, data / AI
Geography
Canada, US, Israel
Check size
Up to $20M
How we invest
Selective by design
We invest in up to three new companies per year, ensuring you get our full attention and hands-on support to drive maximum growth.
True founder alignment
We help you achieve your best outcomes based on your goals, market opportunities, and definition of success. We'll help you build something meaningful on your terms.
Built by operators, for operators
We’ve built, backed, and exited 13 companies, including multiple unicorns. We've seen the patterns, the pitfalls, and the pressure, and we use that experience to help you navigate challenges with clarity and confidence.
Capital with a long-term view
We don’t chase quick wins. We focus on what’s best for your business and compounding value over time, while staying flexible if the right opportunity to exit comes sooner.
