Based in Atlanta and founded in 2011, CallRail is a lead attribution platform designed for businesses who rely on quality phone calls and other inbound leads to boost success and sustain growth. We first invested in CallRail in 2017 and sit on the Board.
CallRail’s core product is call tracking which generates and inputs unique numbers to marketing campaigns to help marketers understand who their callers are, why they’re calling, and which initiatives drove the interaction. In addition, the product line includes form tracking, conversation intelligence, and lead center, offering customers a holistic view into the efficacy and success of their marketing spend.
You can read more about why we invested in CallRail here.