Ada is the brand interaction platform that bridges the divide between a company and its customers. Ada believes that each time a customer interacts with a brand, it is an opportunity to build trust, deliver value, and, ultimately, drive growth. But in a digital world, where people expect their needs to be met with a quick chat or button click, delivering valuable interactions at scale is nearly impossible — without Ada. With Ada, companies can purposefully automate conversations with each customer and employee, saving costs and growing revenue without betraying the brand they promised to be. As pioneers in developing the customer experience market, Ada recognized that the move to online commerce and conversations would accelerate, and that customers would need an intuitive way to harness the power of AI to serve their customers better. Leaders Fund was closely following Ada's journey (before they were had even begun pursuing the idea that was Ada) and invested in Ada's Series A in 2019. You can read more about why we invested in Ada here.